Common Title Tag Mistakes
May 15th, 2009 | by rarzi |
Common Title Tag Mistakes
Same or similar title text: Every page on your site should have a unique tag with the target keywords in it. Many developers make the mistake of having the same or similar title tags throughout the entire site. That’s like telling the search engine that EVERY page on your site refers to the same topic and one isn’t any more unique than the other. One good example of bad Title Tag use would be the default WordPress theme. In case you didn’t know, the title tag of the default WordPress theme isn’t that useful: Site Name > Blog Archive > Post Title. Why isn’t this search engine friendly? Because, every single blog post will have the same text “Site Name > Blog Archive >” at the beginning of the Title Tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name. Exceeding the 65 character limit: Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff. Keyword stuffing the title: Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn’t make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways: “Photo Tips & Photography Techniques for Great Pictures” “Photo” and “Photography” are the same word repeated twice but in different ways because your audience might use either one when performing a search query. Empty Image Alt Attribute You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can’t see images so your alt attribute is a factor in illustrating what your page is relevant for. Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms “abstract” and “dj”. Unfriendly URLs Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL’s are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear. Example of Friendly URL: domain.com/page-title Example of Dynamic URL: domain.com/?p=12356 These things are the pillars of Search Engine Optimization and so to your web site’s success path.
DP
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